Beyond Analytics: Reintroducing Ballurh as the New Operating System for Restaurant Revenue on Delivery Platforms

From day one, the picture was clear: delivery platforms are reshaping the restaurant industry across all segments, but the tools simply haven’t kept up. The competition went digital. Today, operators are practically running e-commerce across six platforms, but without the right compass.

They jump between dashboards, try to track ad performance across multiple delivery apps, make pricing decisions without clear visibility into margins, and spend hours chasing compensation that silently eats away their profits. Every marketing and operational move is no longer just a choice; it has become a daily profitability driver.

That’s when we launched the first version of Ballurh, in its simplest form,  a business intelligence tool that connects POS and delivery platform data to make performance visible and help operators understand what’s really going on.

But from the very beginning, our real goal was much bigger!

We wanted to reach a point where the platform doesn’t stop at analytics, but actually helps operators launch, optimize, and grow — from one place, with real financial impact visible in real time.

After more than a year and a half of development, experimentation, and analysis, and with over 17 million sales transactions analyzed, exceeding SAR 1 billion in GMV, and working with 400+ restaurants across categories, we learned one fundamental truth:
The problem was never only about data availability; it was about the absence of a system that turns data into action.

That’s why today Ballurh represents a fundamental shift, from Systems of Records to Systems of Action.

🔮 Ballurh: The Operating System for Restaurants on Delivery Platforms

We’re reintroducing Ballurh not as a BI dashboard or analytics tool, nor just as a technical or visual upgrade. We redesigned how decisions are made in the digital restaurant space. 

Ballurh is now a fully operational system that gives restaurant operators direct control over their digital revenue growth and profitability, purpose-built for delivery platforms. 

Restaurants today operate in a fast-changing environment: offers shift hourly, costs differ from one app to another, and profitability depends on hundreds of small daily decisions, yet the tools they use still stop at showing charts and numbers — and that’s where the real gap lies.

Our vision has always been different:

Restaurants don’t need to master analytics; they need tools that understand them and help them move. Ballurh doesn’t just show you what happened — it shows you what could happen next, and enables you to act on it, instantly.

The results speak for themselves:

• Some of our clients increased their sales by 15–30% in the first 3 months.
• Most doubled their Return on Ad Spend (ROAS), achieving 4x-6x improvements.
• And many recovered thousands of riyals in lost revenue from delivery apps.

If You’re Reading This:

• Restaurant operator: You need every riyal spent to work efficiently, knowing where it goes and what it brings back.
• Investor: The market doesn’t just need more platforms; it requires a smarter operating layer on top of delivery.
• Talent: Join us to build and scale solutions that have real impact in a fast-moving, opportunity-rich market, alongside a team that knows this space inside out.

Our mission hasn’t changed:
To put control back in the hands of operators, and help them earn more from the same channels… on autopilot.
The journey is just getting started.

I'd love to hear from you personally: abdulwahab@ballurh.io
Abdulwahab AlZaidi
Co-Founder & CEO